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Privacy Policy

Welcome to the GlideSoul website.

At GlideSoul, we are committed to protecting and respecting your privacy. This policy describes what personal data we collect, how we will use that data and how we keep your data safe. For additional data on how we use cookies please refer to our Cookie Policy. For all other data regarding our services, please refer to our Terms & Conditions.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

If you have a question that is not answered here, or if you would like more data about how we collect, use and store your personal data, you can contact us at any time by emailing contact@glidesoul.com or writing to the Privacy Team at 167-169 Great Portland str, London, W1W 5PF, UK.

Who we are

This website,www.glidesoul.com, is operated by Alion Consulting Ltd., trading as GlideSoul.

We collect, use and are responsible for certain personal data about you. When we do so we are regulated under the General Data Protection Regulations 2018 (otherwise known asGDPRand we are responsible as ‘controller’ of that personal data for the purposes of those laws.

Our collection and use of your personal data

We collect and process only the data that is required to allow us to provide our services to you. 

We collect personal data about you when you access our website, register with us, contact us, send us feedback, purchase products via our website, [post material to our website] and compete customer surveys or participate in competitions via our website.

We collect this personal data from you either directly, such as when youregister with us, contact us or purchase products on our website or indirectly, such as your browsing activity while on our website (see ‘Cookies’ below).

The personal data we collect about you depends on the particular activities carried out through our website. This data includes:

  • your name
  • email address
  • phone and mobile numbers
  • home address
  • shipping and card payment billing address 
  • payment card details
  • details of any feedback you give us by phone, email, post or via social media
  • data about the services we provide to you
  • date of birth
  • your account details, such as username, login details
  • answers to security questions
  • IP address
  • search criteria
  • shopping history
  • shopping preferences
  • the type of browser you use 
  • the times when you access the website and for how long
  • your referring URL

We use this personal data to:

  • create and manage your account with us
  • verify your identity
  • provide goods and services to you
  • customise our website and its content to your particular preferences
  • notify you of any changes to our website or to our services that may affect you
  • to keep you informed about relevant products and services 
  • improve our services

This website is not intended for use by children and we do not knowingly collect or use personal data relating to children.

Our legal basis for processing your personal data

When we use your personal data, we are required to have a legal basis for doing so and we may not collect, store or use data about you that is not compatible with that reason. There are four valid reasons for our use of your personal data:

  1. Most of the data we collect from you is necessary to allow us to fulfil our contract with you or to enter into a contract with you e.g. you provide a billing address and email address when you purchase an item from www.glidesoul.com so that we can process your payment and send you order confirmation.
  1. In certain circumstances, we will ask for your permission or consent to use your personal data e.g. if we would like to send you marketing data about items we believe may be of interest to you via email. If you have given your consent to our use of your personal data, you are entitled to withdraw this consent at any time.
  1. We may also have a legitimate interest in using your personal data e.g. to ensure that the content of our website is presented to you and your device as effectively as possible, or to ensure that our marketing communications are relevant to your interests. If this is our reason for using your data, we must make sure that our interests do not override yours and you are entitled to object to this use of your data.
  1. Lastly, we may be required to use your data to meet a legal obligation or to protect your interests e.g. we may exchange data with other specialist organisations for the purposes of fraud detection and credit risk reduction and we will retain financial data long term to meet our statutory obligations.

Sharing your personal data

Your personal data will also be transmitted to third parties that we use to provide our services. We only allow our service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls.

The third parties in question belong to the following categories: banking operators, internet providers, companies specialising in IT and telematics services; couriers; companies that carry out marketing activities, including social media organisations; companies specialising in market research and data processing; companies offering contact centre services; companies providing publishing and distribution services.

Under some circumstances, we may be required to disclose or share your data without your consent, for example if we are required by the police, the courts or for other legal reasons. 

We may also transfer your personal data to a buyer or potential buyer in the event that our assets are acquired by another organisation. The purchaser will be required by law to use your personal data only as described in this Privacy Policy.

In all instances, we share only the minimum data required and we have agreements in place with all these partners to ensure that they treat your personal data with the same care that we treat it. 

Transfer of your data out of the EEA

In order to provide our services and fulfil our contracts, we may need to share your personal data with parties located outside the European Economic Area (EEA). When we do this, we make sure that appropriate steps are taken to protect your personal data and your rights. By providing us with your personal data, you agree that we may transfer, store and process your data outside the EEA. Governments in certain countries such as the United States have broad powers to access data for security, crime prevention and detection and law enforcement purposes.

Cookies and other tracking technologies

We and third parties, including our business partners and service providers, collect data about your use of our online services using cookies. Cookies are very small files that are sent by us to your computer or other device which we can access when you visit our site in future. Cookies help us remember who you are and other data about your visits. They can help display the data on a website in a way that matches your interests. 

For detailed data on the cookies we use and the purposes for which we use them. please refer to our Cookie Policy.


We would like to send you data about our products, features, enhancements, special offers, contests, events of interest, and one-off marketing promotions. Where we have your consent or it is in our legitimate interests to do so, we may do this by post, email, telephone, text message (SMS) or automated call.

We, or our third party business partners, may also ask you if you want to receive marketing if you enter a promotion or attend an event thrown or sponsored by us. 

You have the right to ask us not to use your personal data for marketing. At all times, we will offer you the opportunity to unsubscribe from any service or update to which you have subscribed, if you change your mind. Whenever you receive direct marketing from us, we will tell you how to unsubscribe. 

Your rights

Under GDPR, you have a number of important rights free of charge. In summary, those include rights to:

  • access to your personal data and to certain other supplementary data that this Privacy Policy is already designed to address
  • require us to correct any mistakes in your data which we hold
  • require the erasure of personal data concerning you in certain situations
  • receive the personal data concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
  • object at any time to processing of personal data concerning you for direct marketing
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  • object in certain other situations to our continued processing of your personal data
  • otherwise restrict our processing of your personal data in certain circumstances

For further data on each of those rights, including the circumstances in which they apply, see theGuidance from the UK Data Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

To exercise any of these rights, you can sign in to your account, contact our Customer Care team by emailingcontact@glidesoul.com or writing to the Privacy Team at167-169 Great Portland str, London, W1W 5PF, UK.

To ensure that the data of our users are not subject to breaches or illegitimate use by third parties, we will ask you to confirm your identity before carrying out your request.

Keeping your personal data secure

We have appropriate technical and organisational security measures in place to protect the personal data you provide to us, prevent access by unauthorised persons and unlawful processing, accidental loss, destruction or damage. We limit access to your personal data to those who have a genuine business need to know it. Those processing your data will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Third Party Websites

Our website may, from time to time, contain links to and from the websites of our partners, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

Data Retention

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.

At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

How to complain

If you believe that GlideSoul is processing your personal data in contravention of legal requirement, you can file a complaint with the supervisory authority responsible for compliance with the rules on personal data protection.

In the UK, the complaint can be presented to the ICO. More data on how to complain is available on the ICO’s website athttps://ico.org.uk/.

Changes to this website privacy policy

We keep our Privacy Policy under regular review in order to reflect changes in our services and in privacy regulation. This Privacy Policy was last updated on the 11th of October 2019.